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A descriptive piece made on a quick wing and last minute prayer to complement some market research on the RE:Tie cap closure tamper-evident strip design – showing it in situ, in use, in reuse, in action and… we hope… soon… in demand.
The key features are the gripability and hence ease of opening for those who might have weaker fingers (a common frustration already), the way it is totally familiar by merely evolving an existing tamper-evident strip, AND THEN offering a myriad re-uses once removed, rather than being destined only for the pavement or landfill.
As the V/O says, it therefore saves consumers green (£) as much as and on top of the more familiar environmentally positive aspects that help us all. So… money AND planetary positives: how many eco-brand values can tangibly, genuinely offer such a thing? And all for free!
There are a few rough edges (literally) that we hope can be sorted in further post production, but for now it seems to do what was needed on the tin… or, in this case, around its lid.
With luck, the RE:tie’s many clear end-benefits to consumers, brands and waste reduction agencies will be self-evident, and we will soon see them topping off eco-products worldwide soon; offering second useful tie-strip ideas to, and maybe from one and all as new reuses get shared:)