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What is CMF (Color, Material and Finish) Design
Reiko Morrison is the founder of BLINK-iD, an award winning CMF and Trend Consultancy here in Southern California. Throughout her career and life in general, Reiko has always been fascinated with colors, materials and finishes. Her goal is to help develop high quality CMF that enrich and inspire people’s lives.
This informative and inspiring talk reviews Reiko’s experience at CSULB, then takes you through the evolution of her career where she started as an industrial designer and then transformed into a CMF designer. After this introduction, she displays material samples that will illustrate current industry technologies as well as inspirational samples that help design teams get their creative juices flowing. She discusses the process of observing trends as well as technology developments and how this information can be translated successfully into CMF on products in specific consumer markets.
With 23 years of experience in product development and a focus on CMF for 16 of those years, she has worked with clients such as Microsoft, HTC, T-Mobile, Western Digital, Belkin, BMW/Designworks USA, Pebble Technology, Johnson & Johnson, and Honeywell to develop successful CMF applications on many widely recognized products.
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